SideBar

The Clarity Concept provides a capability to identify key social groups that affect organisation, issues, products, services, negotiations and other strategic corporate activities.

The development of a Stakeholder Map and associated data, provides the platform for strategic development of Public Relations, Stakeholder Management and other social groups' activity programmes and campaigns.

Having identified the relevant and relevance of social groups the strategy director is then in a position to conduct effective landscaping and objective setting for each group.

Such objectives, when developed using corporate mission imperatives and applied to each social group they provide the basis for development of strategies and tactics relevant to each Public, Stakeholder or Social Group.

This approach ensures a integrated corporate strategy with 'joined up' programmes and activities with resources applied to where they can be most effective.