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Stakeholder Map

Page history last edited by PBworks 18 years, 2 months ago



The Use of Visualisation allows Focus Groups to use knowledge in an intuitive way.


The projection onto a screen permits Focus Groups to agree on aspects of nearness of icons to represent Influence of stakeholders; size to represent Importance and colour to represent Attitude.


In addition inter-stakeholder relationships can be represented.


In this way maps are created in a visual form while the computer programme stores data which can be used for management reporting, decision making and evaluation.




One of the advanages of using Publigram is that it is able to identify the relative data generated by using visualisation into statistics with reports that include one that looks like this:



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