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Social Groups

Page history last edited by PBworks 18 years, 2 months ago




The concept of social groups to aid management decision making goes back a long way and certainly when Peter F Drucker coined the phrase 'if you can't measure it, you can't manage it' the idea of measuring social groups was a distant idea.


Today we take more notice of social group that influence organisations including the obvious Stakeholders and other significant groups that are create issues and who are part of the Corporate Social responsibility programmes for many institutions.


The practice of identifying Social segments is now well refined in areas such as marketing and is now being developed in other areas such as stakeholder management.


The Value of relationships is now much better understood and has become very significant.


This has give impetus to organisations to understand the nature and significance of its relationships and is why The Clarity Concept has significance today.



Further reading


Social segmentation


Value of relationships

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