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! Welcome

! Welcome
Historical background
The Clarity Concept
Academic Resources
Stakeholder Seminars
Publigram
About Us

This site is about The Clarity Concept, an approach to social group mapping for Public Relations practitioners, Stakeholder Relationship Managers and social scientists.

The Clarity Concept provides the essential strategic basis from which all Public Relations and Stakeholder Management programmes are developed. The Strategic Implications are important for short campaigns, longer programmes and for issues and crisis management, negotiation analysis and particularly for M&A's.

Here we provide information about relevant rearch, applications, Consultants and software to aid decision making into the significance of social groups affecting issues and organisations.

The resources here fall into broad headings:

Historical background

Some comments about the evolution of the The Clarity Concept

The Clarity Concept

An explanation about it.

Academic Resources

A resource for people who want to know the academic provenance of The Clarity Concept

Stakeholder Seminars

Oneday short course on stakeholder theory and stakeholder mapping and analysis

Publigram

This is a computer programme to aid identification, benchmarking and evaluation of social groups (publics, stakeholders and other groups). It is used for strategic decison making and analysis of groups that affect organisations.