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! Welcome
This site is about The Clarity Concept, an approach to social group mapping for Public Relations practitioners, Stakeholder Relationship Managers and social scientists.
Here we provide information about relevant reserach, applications, Consultants and software to aid decision making into the significance of social groups to issues and organisations.
The resources here fall into broad headings:
Some comments about the evolution of the The Clarity Concept
An explanation about it.
A resource for people who want to know the academic provenance of The Clarity Concept
This is a computer programme to aid identification, benchmarking and evaluation of social groups (publics, stakeholders and other groups). It is used for strategic decison making and analysis of groups that affect organisations.
About the people and how to contact us.
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