SideBar

How to select stakeholders

Past experience

Hundreds of stakeholders

A list made by Joe

Chairman’s wife’s favourite charity

Noisiest NGO/Loudest customer

Not replicable

What stakeholders

Organisation stakeholders

Issue stakeholders

Brand stakeholders

Event stakeholders

Who's in

Selection panel – rules for the selectors

Specialist internal/external

Generalist internal/external

Knowledgeable outsiders

Experience rich

Well informed

Articulate

Rules to be agreed and kept

Extracting the list

A list of Stakeholders

Their relative significance to the organisation, issues, brand, event

Important (what do you mean?)

Influential (what is influential?)

Attitude towards organisation, issue, event

Resources for Decision Making

Panel

Data

Explicit knowledge

Tacit Knowledge

Nature of the selection panel

Is a focus group

Needs focus group approach for best (informed consistent) results

Needs easy interpretation

Must have good moderator

Focus Groups

Group structure

Role of Moderator

Interpreting results